A/B Testing Dashboard

CTA Text Variation - Last 14 Days

Statistically Significant Result

Variant B is 26.79% better - recommend deploying to 100%

Lift: 26.79%

Variant A
3.36%
Conversion Rate
42 purchases / 1250 views
Variant B
4.26%
Conversion Rate
51 purchases / 1198 views
Lift
26.79%
Improvement
Variant B vs A
Total Revenue
$3246.30
Both Variants
14-day period

Conversion Funnel

Product ClicksCheckout StartPurchases035070010501400
  • Variant A
  • Variant B

Conversion Rates (%)

CTRATC RateCheckout RateConv. Rate020406080
  • Variant A
  • Variant B

Detailed Metrics

MetricVariant AVariant BDifference
Landing Views1,2501,198-52
Product Clicks487521+34
Add to Cart156178+22
Checkout Start98115+17
Purchases4251+9
Revenue$1456.80$1789.50+$332.70